Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach

Magali Malherbe () and Albéric Tellier
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Magali Malherbe: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Albéric Tellier: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Abstract: Developing a new value proposition requires that a set of partners align their interests. The challenge is to define an ecosystem strategy and agree on its constitutive features. Drawing on a "structuralist approach", we provide insights into the conditions that constrain the alignment of partners. We conducted a longitudinal process study of the ecosystem of mobile contactless services in France that failed to reach alignment among partners. A comprehensive twelve-year picture of the ecosystem is created using a double-analytical design that reinforces the accuracy of the analysis. Our results highlight the factors that hinder the alignment of partners and lead to the development of an ecosystem based on a very different blueprint at the expense of its initial contributors. We reveal three sources of nonalignment: an overly ambitious and loosely defined value proposition, a value distribution risk, and inconsistencies in the multiscale institutional context.

Date: 2022
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Published in Strategic Organization, 2022, pp.147612702210842. ⟨10.1177/14761270221084224⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03584650

DOI: 10.1177/14761270221084224

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