The roles of proximity and stadium perceived value in the valorisation process of a rugby union match

Les rôles de la proximité et de la valeur perçue du stade dans le processus de valorisation d'un match de rugby à XV

Jérôme Boissel ()
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Jérôme Boissel: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: This research aims at understanding how the valorisation process of a sport event is created. Firstly, the results of a quantitative analysis consisting of 1,429 spectators of Racing 92 attending games at « le stade Yves du Manoir, Colombes (France) » show that stadium perceived value has an indirect influence over the global perceived value of a rugby union match. This causal relationship is mediated, as suggested by Mencarelli (2008) with regards to live music, by match perceived value. Besides, using structural equation modeling, the authors have shown, for the first time, that proximity is an antecedent of both stadium perceived value and match perceived value, but does not have a direct effect over global perceived value.

Keywords: match; stadium; place; proximity; value; stade; proximité; valeur (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-03585779v1
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Published in 33ème Congrès international de l'Association Française du Marketing (AFM), Association Française du Marketing (AFM), May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03585779

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