TERRITORIAL BIG DATA, DIGITAL ATTRACTIVENESS, LIVING LAB AND AUGMENTED METROPOLIS: NEW AVENUES OF TERRITORIAL RESEARCH AND PRACTICE

Mouad Lamrabet (), Lam'Hammdi Hicham, Amal Tomal, Tariq Akdim and Taoufik Benkaraache ()
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Mouad Lamrabet: Laboratoire de Recherche en Intelligence Stratégique - UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Taoufik Benkaraache: Laboratoire de Recherche en Intelligence Stratégique - UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: The objective of this paper is both to present new scientific concepts of the territory, as well as to call for the resumption of an actualist territorial research. To do this, we have come together around a collective reflection, as researchers of the territory, to present, each from its own field of research, the most new territorial concepts. In this sense, we successively present in this article 4 new concepts: (C1) Territorial Big Data, (C2) Attractiveness and Territorial Digital Marketing, (C3) Territorial Living Lab and (C4) Augmented Metropolis.

Keywords: Territorial Big Data; Attractiveness and Territorial Digital Marketing; Territorial Living Lab; Augmented Metropolis (search for similar items in EconPapers)
Date: 2022-02-11
New Economics Papers: this item is included in nep-big
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Published in Revue Economie, Gestion et Societe, 2022, 1 (33)

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