How parents handle the disposal of their children's toys: an emotional and controlled process

Comment les parents gèrent la séparation des jouets de leurs enfants: un processus émotionnel et contrôlé

Eva Cerio ()
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Eva Cerio: IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: This research aims to understand how parents deal with their children's toys when they have to dispose of them. We consider disposition as a dispossession process, in which parents and children have to undo the affective and utilitarian links with the toys. Through a qualitative and longitudinal study with 16 parents, our results show that both parents and children suffer from this disposal, due to the affective link with toys that are perceived as meaningful and transitional objects. Parents have to use detachment strategies such as spatial distancing and reliable arguments (replacement, passage of age, solidarity). They want to control the disposition process, by ensuring the future of the object and giving them to relatives or to people in whom they believe. This research provides managerial implications for toys' recycling organizations to prevent families from accumulating unused toys.

Keywords: disposition; dispossession; toys; attachment; detachment (search for similar items in EconPapers)
Date: 2022-01-20
Note: View the original document on HAL open archive server: https://hal.science/hal-03588879
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Published in 21st International Marketing Trends Conference, Jan 2022, Rome, Italy

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