The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

Aurélie Hemonnet-Goujot, Aurélie Kessous and Fanny Magnoni
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Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2022-02
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Citations: View citations in EconPapers (4)

Published in Journal of Business Research, 2022, 139, pp.1513-1524. ⟨10.1016/j.jbusres.2021.10.070⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03591714

DOI: 10.1016/j.jbusres.2021.10.070

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