Semiotics applied to advertisements

la sémiotique appliquée au document publicitaire; extrait et traduit de Guibourgé Jérôme, Design phase 1, améliorer sa conception, L’Harmattan, Paris, 2021

Jérôme Guibourgé ()
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Jérôme Guibourgé: CeReS - Centre de Recherches Sémiotiques - IR SHS UNILIM - Institut Sciences de l'Homme et de la Société - UNILIM - Université de Limoges

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Date: 2020-12-31
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Published in Translated from Guibourgé Jérôme, Design phase 1, améliorer sa conception, L’Harmattan, Paris, 2021., 2020

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