Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

José Luis Ferreras-Méndez, Oscar Llopis and Joaquin Alegre
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José Luis Ferreras-Méndez: University of Valencia - University of Valencia
Oscar Llopis: University of Valencia - University of Valencia, ESC [Rennes] - ESC Rennes School of Business

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Abstract: This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings confirm the existence of a U-shaped connection between EO and speed to market, and evidence that this curvilinear relationship is accentuated when SMEs exhibit greater ambidexterity.

Keywords: Entrepreneurial orientation; Speed to market; Ambidexterity; SMEs; Innovation speed (search for similar items in EconPapers)
Date: 2022-04
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Citations: View citations in EconPapers (12)

Published in Industrial Marketing Management, 2022, 102, pp.240-251. ⟨10.1016/j.indmarman.2022.01.015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03603189

DOI: 10.1016/j.indmarman.2022.01.015

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