Innover pour rester fidèle à la tradition. Le marketing de l’écosystème monastique français

Sophie Morin-Delerm () and Marie-Catherine Paquier
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Sophie Morin-Delerm: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
Marie-Catherine Paquier: EBS Paris - European Business School Paris, LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2018-04-03
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Published in Gestion 2000, 2018, Volume 34 (5), pp.293-313. ⟨10.3917/g2000.345.0293⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03614105

DOI: 10.3917/g2000.345.0293

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