The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Philippe Aurier and Victor Mejía ()
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Philippe Aurier: UM - Université de Montpellier
Victor Mejía: UniCA - Université Côte d'Azur

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Date: 2021-11
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Citations: View citations in EconPapers (2)

Published in Journal of the Academy of Marketing Science, 2021, 49 (6), pp.1244-1266. ⟨10.1007/s11747-021-00797-9⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03617263

DOI: 10.1007/s11747-021-00797-9

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