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ONE FOR ALL OR EVERYONE FOR THEMSELVES: WHY IS COOPETITION SO DIFFICULT? THE CASE OF FOUR SMALL VINEYARDS IN CENTRAL FRANCE

Anne Albert-Cromarias () and Alexandre Asselineau ()
Additional contact information
Anne Albert-Cromarias: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand
Alexandre Asselineau: CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Abstract: This article deals with the mechanism of coopetition formation from a network perspective, focusing in the wine industry. Through a comprehensive approach, we study the case of four vineyards in central France that are located in a low-profile wine-growing region and made up of very small firms fighting in a highly competitive market. While everything seems to encourage them to collaborate, these vineyards have so far remained unable to develop an effective coopetition strategy beyond a few specific initiatives. We seek to identify the reasons for these difficulties by analysing exogenous and endogenous coopetitive drivers. Our results provide theoretical contributions theory by showing that: the formation stage can lead to effective or ineffective coopetition; coopetition in an embedded network is specific; and coopetition intentionality plays a role in this formation stage.

Keywords: Coopetition formation; Network; Coopetition; Small business; Wine (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-agr, nep-hme, nep-net and nep-sbm
Note: View the original document on HAL open archive server: https://hal.science/hal-03631930
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Published in International Journal of Entrepreneurship and Small Business, inPress

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03631930

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