Does the rap wear Dior? The impact of rap endorser on luxury brand personality

Suzanne Billot, Gaelle Pantin-Sohier (), Romain Sohier () and Alice Sohier ()
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Gaelle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Alice Sohier: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2021-11-15
New Economics Papers: this item is included in nep-cul and nep-mkt
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Published in AUS-Chalhoub Symposium on Luxury Marketing and Branding, Nov 2021, DUBAI, United Arab Emirates

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