Du digital intuitif aux pratiques complexes: vers un accompagnement émancipé de l'entrepreneure

Marie-Hélène Duchemin () and Sarah Mokaddem
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Marie-Hélène Duchemin: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Sarah Mokaddem: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: For several years, we have been witnessing an upsurge in the number of women entrepreneurs in France, going from 20% in 2015 to 30% in 2018 (Insee, premiere, 2020). These figures can be explained in part by the desire of women to better balance the professional and private spheres. Female entrepreneurship is increasingly moving away from gendered reasoning in order to pay particular attention to support mechanisms. This research focuses on opportunity entrepreneurs within the meaning of (Forbes, 2017) who have a range of support tools upstream of the creation of their business. Also, the objective of our research is to identify the tools and the way in which these women mobilize them to create their business.

Keywords: Digital social networks; Women entrepreneurship; Social media; Support systems; Women entrepreneurs; Femmes entrepreneures; Réseaux sociaux numériques; Entrepreneuriat féminin; Médias sociaux; Dispositifs d'accompagnement (search for similar items in EconPapers)
Date: 2021-09-01
Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-03633793v1
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Published in Revue interdisciplinaire droit et organisations, 2021, 1, pp.77-93. ⟨10.34699/rido.2021.5⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03633793

DOI: 10.34699/rido.2021.5

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