Digital transformation apprehended by consumers in the social responsibility of electronic companies in Benin

Transformation digitale appréhendée par les consommateurs dans la responsabilité sociale des entreprises d'électroniques au Bénin

Zinsou Nakou (nakou.zinsou1982@yahoo.com) and Serge Francis Simen Nana
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Zinsou Nakou: ESP - École Supérieure Polytechnique de Dakar - UCAD - Université Cheikh Anta Diop de Dakar [Sénégal]
Serge Francis Simen Nana: ESP - École Supérieure Polytechnique de Dakar - UCAD - Université Cheikh Anta Diop de Dakar [Sénégal]

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Abstract: The perceived influence of consumers of symbolic CSR on substantive CSR through digital transformation in electronics companies in Benin deserves objective analysis. In this perspective, it is imperative to adopt a quantitative methodological approach which has made it possible to validate the measuring instruments constructed and to test research hypotheses using a questionnaire drawn up with 442 consumers from 65 electronics companies whose data were collected. been inserted into SPSS 21.0 and Amos 21.0 software to bring out the empirical results treated. Interpretation of these results indicated that the CSR activities of these companies strengthen the capacity for technology ownership and reduce organizational risks and costs. Also, CSR is strengthened by digital transformation by promoting incentives for Beninese electronics companies to invest in digital. The same results show that the three characteristics (sustainability, adjustment and impact) of symbolic CSR identified are important factors and that if a company engages in CSR activities, it should consider that they have a significant influence on their performance relationship with substantive CSR through digital transformation.

Keywords: Benin; symbolic CSR; substantive CSR; digital transformation; electronics companies; Bénin; RSE symbolique; RSE substantive; transformation digitale; entreprises d’électroniques (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-ict
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Published in International Journal of Economics and Management Sciences , 2022, 1 (1), pp.24-45

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