Concevoir et mener une enquête qualitative
Eva Delacroix and
Elisa Monnot
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Elisa Monnot: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
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Keywords: entretiens individuels et de groupe; positionnement épistémologique; observation (search for similar items in EconPapers)
Date: 2021
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Published in Marketing Research : Méthodes de recherche et d'étude en marketing, pp.27-56, 2021
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03643210
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