Bio, Terroir, Relation Directe: le « Marché paysan » de Millau comme offre alternative originale

Angélique Rodhain (), Florence Rodhain () and Claude Llena
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Angélique Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Florence Rodhain: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2005-09-09
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Published in Actes des Journée thématique de l’Association Française de Marketing (AFM) sur le Marketing Agroalimentaire, Sep 2005, Montpellier, France. 20 p

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