Conceptualization of the Perceived Traditionality of a Food Product: a Qualitative Approach

Conceptualisation de la traditionnalité perçue d’un produit alimentaire: une approche qualitative

Georgina Gonzalez-Hemon (georgina.gonzalez-hemon@univ-fcomte.fr), Jean-Marc Ferrandi (jean-marc.ferrandi@oniris-nantes.fr) and Gaëlle Pantin-Sohier (gaelle.pantin-sohier@univ-angers.fr)
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Georgina Gonzalez-Hemon: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: Traditionality is an important strategic axis in the food sector. However, its definition and operationalization remain imprecise. This research conceptualizes the perceived traditionality of a food product using Grounded Theory. Following the collection of empirical data from all the players around a traditional product, producers, processors, distributors, restaurateurs and consumers, the four-dimensional construct emerges: process, identity, dynamic and ritual. This conceptualization offers a frame of reference allowing product managers and producers to understand what gives their products their traditional character and how to make it evolve.

Keywords: Traditionality; Grounded Theory; Méthode qualitative; Traditionnalité; Produit alimentaire traditionnel; Comportement du Consommateur (search for similar items in EconPapers)
Date: 2022-04-19
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Published in Revue management & avenir, 2022, N° 128 (2), pp.35-61. ⟨10.3917/mav.128.0035⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03658198

DOI: 10.3917/mav.128.0035

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