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Children’s consumption at toy points of sale: Parent’s perception of experiential marketing mediators

Maria De-Juan-Vigaray and Nora Bezaz ()
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Maria De-Juan-Vigaray: Universidad de Alicante
Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, IUT Hubert Curien Epinal - UL - Université de Lorraine

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Date: 2022-05-04
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Published in 10th Child and Teen Consumption Conference, May 2022, Madrid, Spain

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