Actual and Potential Prospects for the Application of the Negotiation in Companies in the Age of Digitalization

Svetlana Radtchenko-Draillard ()
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Svetlana Radtchenko-Draillard: UPD7 - Université Paris Diderot - Paris 7

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Abstract: The purpose of my article is to analyze from the point of view of psychology the prospects of optimizing the modelling of private, public and semi-public business companies in the age of digitalization. In defining the main axes of modern business management practices, I believe that the effectiveness of the evolution of the business of companies and its managers requires the use of negotiation (social, interpersonal and trade). The results obtained in my theoretical and empirical research confirm the need for the application of negotiations in these activity in the era of digitalization.

Keywords: digitalization; negotiation; decision-making; management style; agreements; business management practices (search for similar items in EconPapers)
Date: 2022-04-07
Note: View the original document on HAL open archive server: https://hal.science/hal-03665539
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Published in XVIII International Congres " Sustainable development: research, innovation, transformation: materials, Moscow University of S.Y. Witte and Federal Research Center "Informatics and Control" of the Russian Academy of Sciences, Apr 2022, Moscow, Russia. p.571-582

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