Alter-entrepreneuriat, communication organisante, communication instituante: Quel(s) agir(s) communicationnel(s)

Maya Velmuradova (), Thierry Levy-Tadjine and Sibel Tokatlioglu ()
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Maya Velmuradova: IMSIC - Institut mediterranéen des sciences de l'information et de la communication - AMU - Aix Marseille Université - UTLN - Université de Toulon
Thierry Levy-Tadjine: LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis
Sibel Tokatlioglu: Center for Women Studies, University of Kirklareli - KLU - Kırklareli University

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Abstract: The dominant model of development equated with GDP, economic growth and consumption is no longer sustainable. Is the post-COVID society ready to go beyond it, given this time of rupture? Not so sure, judging by the government measures stimulating this same consumption, the actual unprecedented utilization of single-use plastic goods (masks, tests...), the delay in ecological imperatives. The question of integrating "social" AND "ecological" sustainability in companies remains unsettled, both in practices and in scientific work (Ballereau & al, 2020). We will approach this issue from an interdisciplinary angle, confronting the concept of Alter-entrepreneurship (Marchesnay, 2020) or sustainable and responsible Entrepreneurship (Ballereau & al, 2020; Persais, 2020) with those of 'organizing' and 'instituting' communication' (Bouillon & Loneux, 2021, Bernard, 2016a). How to articulate the different communication approaches that "in-form organizations" (Le Moënne, 2021), in the context of Sustainable Entrepreneurship and its support? What communicational action(s) in or for a multiple and complex phenomenon of Alter-entrepreneurship(s)?

Keywords: instituting communication; complexity; communication constitutive of organisation; communicative actions; organizing communication; Alter-entrepreneurship; approches communicationnelles à l'organisation; communication organisante; communication instituante; complexité; agirs communicationnels; Alter-entrepreneuriat (search for similar items in EconPapers)
Date: 2022-05-09
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-03669025v1
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Published in 89e Congrès ACFAS, Colloque N°405 ALTER-ORGANISATION : L’alter, providence ou contrainte post-covid19 ?, ACFAS, May 2022, En ligne, Canada

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