Communiquer le développement durable et inciter au changement du comportement: approche nudge

Maya Velmuradova ()
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Maya Velmuradova: IMSIC - Institut mediterranéen des sciences de l'information et de la communication - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Keywords: communication - aspect psychologique; Developpement Durable; communication environnementale; communication incitative; Changement comportemental; changement social; Communication - Aspect social (search for similar items in EconPapers)
Date: 2019-03-11
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Published in Journée Séminaire Fertiles Rencontres pour l'EEDD N°1 : Agir et réagir avec des publics qui changent., MAMP Service de la Stratégie Environnementale, Mar 2019, Technopole d'Arbois Aix-en-Provence, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03669089

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