Ecotourism and sustainable development: an empirical study on consumer perceptions

Ecotourisme et développement durable: étude empirique sur la perception des consommateurs

Youssef El Archi () and Brahim Benbba ()
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Youssef El Archi: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]
Brahim Benbba: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]

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Abstract: To understand the contribution of ecotourism to the achievement of sustainable development, it is necessary to understand its origin, its evolution and itsprinciples (Tardif, 2003).The interest of this confirmatory study lies in the analysis of the perception that consumers have of the two concepts, ecotourism and sustainable development, in order to analyze their profiling, their determination and the constraints that prevent them from travelling in an ecotourism context.On the theoretical level, our paper provides a presentation of all the empirical works that mark out the literature in the framework of analysis of the perception of ecotourism and sustainable development by tourists, on the methodological level, we conducted our study through a questionnaire administered to examine the perception of consumers, it is a representative sample of 200 consumers who have travelled at least once a year.Based on the results of the empirical study, consumers show a favorable behavior towards responsible travel and perceive ecotourism as an economic, social and environmental panacea.

Keywords: sustainable development; consumer; sustainable tourism; perception; Ecotourism; Ecotourisme; développement durable; consommateur; tourisme durable (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-env and nep-tur
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Published in Revue Internationale des Sciences de Gestion, 2022, 5 (2), pp.858-874

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