INTERACTIONS ENTRE LES COMPOSANTES ATMOSPHERIQUES D'UN SITE WEB ET REACTIONS DES INTERNAUTES: LE CAS DE LA COULEUR ET DE LA TYPOGRAPHIE

Demba Diouf and Jean-François Lemoine ()
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Demba Diouf: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne
Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This research proposes to study the influence of the interaction effects between the colour and the typography (typeface) of commercial websites on surfers' behavior. Based on an exploratory study conducted with 22 web surfers, this article highlights the functions associated with the color and the typography of websites as well as the emotional and behavioral reactions likely to be impacted by the interactions between these two variables

Keywords: typography; surfer behavior; interaction effects; digital marketing; website atmosphere; couleur; typographie; comportement de l'internaute; effets d'interaction; atmosphère des sites web colour (search for similar items in EconPapers)
Date: 2019-10-10
Note: View the original document on HAL open archive server: https://paris1.hal.science/hal-03676151
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Published in Colloque International Etienne Thil, Oct 2019, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03676151

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