Comment comprendre la demande des consommateurs vulnérables ?

Nathalie Dubost ()
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Nathalie Dubost: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2022-06
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Published in Ouvrage wiki AFM Marketing pour une société responsable (lien : https://marketingpourunesocieteresponsable.org/index.php/5.3.3_Adapter_la_collecte_de_donn%C3%A9es_aux_personnes_interrog%C3%A9es), 2022

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