The role of entrepreneurs’ discourse in the success of crowdlending campaigns

Le rôle du discours des porteurs de projets dans la réussite des campagnes de crowdlending

Faten Ben Slimane (), Damien Chaney (), Gaël Leboeuf () and Donia Trabelsi ()
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Faten Ben Slimane: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Damien Chaney: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Gaël Leboeuf: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Donia Trabelsi: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], KIND - Dynamique des réseaux, de l'innovation et de la connaissance - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: This article studies the effect of the discourse used by entrepreneurs on the success of the lending campaigns. Based on data collected from three main lending platforms in France, we first identified three classes of discourse using automated textual analysis: a discourse related to the company's financial situation, a discourse related to the management team and a discourse related to the product. Secondly, we studied the impact of these three classes of discourse on fundraising success using the penalized maximum likelihood methodology. The results reveal that only the discourse related to the company's financial situation has a positive and significant effect on the success of the campaign.

Keywords: Entrepreneurial Finance; Peer-to-Peer Lending; Platform; Discourse; Successful Loan Campaigns; Community; Sustainable Development Goals; Finance entrepreneuriale; Financement participatif par prêt; Plateforme; Discours; Succès des campagnes de prêt; Communauté; Objectifs de Développement Durable (search for similar items in EconPapers)
Date: 2022
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Published in Innovations - Revue d’économie et de management de l'innovation, 2022, 69, pp.43-69. ⟨10.3917/inno.pr2.0131⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03686754

DOI: 10.3917/inno.pr2.0131

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