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World of Origin: The Secret Ingredient of Monastic Marketing

Marie-Catherine Paquier, Sophie Morin-Delerm () and Fabien Pecot
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Marie-Catherine Paquier: EBS Paris - European Business School Paris, LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Sophie Morin-Delerm: Université Paris-Saclay
Fabien Pecot: TBS Business School Barcelona

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Date: 2020
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Published in Advances in Consumer Research, XLVIII, pp.574-575, 2020, Advances in Consumer Research

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