Firmes africaines et spécificités du processus d’internationalisation: le cas de l’entreprise malgache Vidzar

Foued Cheriet (), Franck Duquesnois and Laure Dikmen ()
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Foued Cheriet: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Franck Duquesnois: Laboratoire IRGO, IUT Tech de Co - Université de Bordeaux
Laure Dikmen: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université - Excelia Group | La Rochelle Business School

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Abstract: This work aims to identify the internationalization process specificities of an African firm through the case study of the international development of the Malagasy group Vidzar, one of the African rum leaders. While taking into account African specificities, our methodological case study approach is based on internal company data, secondary data (47 press articles) and information collected from company executives and its representatives in Europe via 4 semi-structured interviews. The results obtained show specificities in terms of the speed and sequences of the internationalization process and also in terms of management of commercial representations and intermediaries. Our results show some factors of similarities with generic cycles of internationalization. Finally, our study strongly argues for the contextualized analysis of the international development of African firms.

Keywords: afrique; Madagascar (search for similar items in EconPapers)
Date: 2022-06-09
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Published in 3ème Journée de Recherche Marketing sur les Pays d’Afrique (JRMPA), Jun 2022, Marrakech, Maroc

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03696594

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