Analyzing the competitive dynamics by crossing geographic scales and organizational levels: An application to African beer industry

Analyse de la dynamique concurrentielle à travers le croisement des niveaux inter-organisationnels et des échelles géographiques: application au secteur brassicole en Afrique

Foued Cheriet (), Franck Duquesnois and Laure Dikmen ()
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Foued Cheriet: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Franck Duquesnois: Laboratoire IRGO, IUT Tech de Co - Université de Bordeaux
Laure Dikmen: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université - Excelia Group | La Rochelle Business School

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Abstract: Africa constitutes a relevant field to analyze confrontation between the main world brewing players who wish to benefit from the strong potential development of these markets by consolidating their presence through numerous strategic actions. Our work aims to understand the competitive dynamics by crossing geographic scales and levels of strategic analysis. Based on a collection of secondary data, we will illustrate through this exploratory research, five cases of coopetitive actions of the main players in the beer and beverage sectors in Africa. Our results confirm the complexity of competitive situations and the relevance of cross-level analysis, and enhance needs for a global and multidimensional approach to understand competitive dynamics in progress.

Keywords: competitive dynamic; beer industry; Africa; multidimensional approach; dynamique concurrentielle; secteur brassicole; afrique; approche multidimensionnelle (search for similar items in EconPapers)
Date: 2022-06-09
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Published in 3ème Journée de Recherche Marketing sur les Pays d’Afrique (JRMPA), Jun 2022, Marrakech, Maroc

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03696618

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