Loss of perceived traditionality in a food product: the case of Tamale, Mexican food product

Georgina Gonzalez-Hemon ()
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Georgina Gonzalez-Hemon: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2020-01-16
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Published in International Marketing Trends Conference (IMTC), Jan 2020, Paris, France

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