How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?

Allison M. Loconto (), Nadine Arnold (), Jennifer Widmer, Matthew Anderson, Aurélie Carimentrand () and Alejandra Jimenez
Additional contact information
Allison M. Loconto: INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - INRA - Institut National de la Recherche Agronomique - UPEM - Université Paris-Est Marne-la-Vallée - ESIEE Paris - CNRS - Centre National de la Recherche Scientifique
Nadine Arnold: VU - Vrije Universiteit Amsterdam [Amsterdam]
Jennifer Widmer: Lucerne University of Applied Sciences and Arts [Luzern]
Matthew Anderson: Portsmouth Business School [Portsmouth]
Aurélie Carimentrand: UB - Université de Bordeaux
Alejandra Jimenez: Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - INRA - Institut National de la Recherche Agronomique - UPEM - Université Paris-Est Marne-la-Vallée - ESIEE Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: Traders are key - producer level impacts depend on volumes sold to and by traders on fairtrade terms • Most traders have fairtrade as their core mission or as a mission-driven csr strategy • Fairtrade engagement does change companies' supply chain behavior • Company size matters - micro and large companies are the most engaged • Traders do not believe that their benefits come from standards compliance, but rather from project based partnerships • Consumers value bananas, cocoa and coffee differently; they are not willing to pay the same fairtrade price for different products.

Keywords: Fair trade; Consumption; Value chains (search for similar items in EconPapers)
Date: 2022-03-31
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Published in 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03704609

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