End-user profile and sensitiveness to supply chains: implications for consumer goods in France

Antoine Kauffmann, Claire Capo, Frank Guerin and Sonia Froufe ()
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Antoine Kauffmann: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Claire Capo: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Frank Guerin: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Sonia Froufe: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Supply chains have been at the core of numerous scandals related to consumer goods. These scandals tend to open the opportunity to investigate the sensitiveness of end-users to supply chains processes. However, if this element has been partially studied by literature, it needs knowledge deepening and updating. This paper examines the sensitiveness of French end-users to the supply chains processes regarding consumer goods sold in French shops. The main research question consists in testing of the influence of end-user characteristics upon sensitiveness to supply chain dimensions. This study analyses a set of 833 French end-users which were questioned about 24 supply chain characteristics thanks to a 7 points Likert-scale online questionnaire between September 2019 and October 2019. The analysis distinguishes the opinions provided for food and non-food items sold in physical stores (e-commerce has not been considered). It's based upon simple descriptive statistics and 2-sample T-tests. This paper enriches supply chain management literature by confirming the necessity for supply chain management to consider the sensitiveness of end-users to supply chain characteristics when operating a transition towards greener supply chain management.

Keywords: Supply chain; End-user; Consumer; Sensitiveness (search for similar items in EconPapers)
Date: 2022-05-18
Note: View the original document on HAL open archive server: https://hal.science/hal-03706085
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Published in Rencontres de l'AIRL-SCM (Association Internationale de la Recherche en Logistique et Supply Chain Management), May 2022, Clermont-Ferrand, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03706085

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