Tutoiement et convergence de style dans un post de marque et dans les réponses aux internautes sur Facebook: le rôle de la sincérité perçue

Catherine Aussilhou ()
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Catherine Aussilhou: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2022-05-18
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Published in 38ème Congrès International de l’Association Française du Marketing, May 2022, Tunis, Tunisie

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