Market Entry Strategies of Car Manufacturers in the Czech Republic

Les stratégies d'implantation des constructeurs automobiles en République tchèque

Hana Machková and Ulrike Mayrhofer ()
Additional contact information
Hana Machková: Vysoká škola ekonomická v Praze
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: The Czech Republic has become the most attractive territory for investments in the automotive industry in Central and Eastern Europe. The country is highly integrated into the global automotive value-chain, offering a qualified labour force, developed infrastructure and innovation capacities. Four major car manufacturers - Volkswagen, Toyota, PSA Peugeot Citroën and Hyundai - decided to invest in the Czech Republic. This case-study focuses on the different market entry strategies they developed to succeed in this challenging market. The students are asked to explain the location choices, market entry modes and strategic orientations chosen by the four investors and to elaborate their future perspectives in the Czech Republic.

Keywords: Internationalization strategies; market entry strategies; location choice; acquisitions; joint ventures; greenfield subsidiaries.; Stratégies d’internationalisation; stratégies d’implantation; choix de localisation; coentreprises; création de filiales. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Published in 2018

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03710334

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().