L’image-prix d’un point de vente

Cindy Lombart, Didier Louis () and Blandine Labbé-Pinlon ()
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Cindy Lombart: Audencia Recherche - Audencia Business School
Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School

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Abstract: This article proposes a comparative analysis of the theoretical and psychometric qualities of the existing measurement scales of price image concept ((Zielke, 2011 ; Ngobo et Jean, 2012 ; Coutelle-Brillet et Rivière, 2013 ; Diallo et al., 2013). The study conducted on 209 customers of mass retail Market highlights that the psychometric qualities of these scales are satisfactory but suffer from limits of content validity. These analyses finally offer a proposal of a unidimensional measurement scale of price image, which is synthetic, reliable and valid (5 items).

Keywords: échelle de mesure; Grande distribution (search for similar items in EconPapers)
Date: 2018-06-11
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Published in Recherches en sciences de gestion, 2018, 125 (2), pp.47-70. ⟨10.3917/resg.125.0047⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03714257

DOI: 10.3917/resg.125.0047

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