What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research

Raphaël Maucuer, Alexandre Renaud (), Sébastien Ronteau () and Laurent Muzellec
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Raphaël Maucuer: ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Alexandre Renaud: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Sébastien Ronteau: Audencia Recherche - Audencia Business School
Laurent Muzellec: Trinity College Dublin

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Date: 2022-10
Note: View the original document on HAL open archive server: https://hal.science/hal-03718522v1
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Published in Long Range Planning, 2022, 55 (5), pp.102219. ⟨10.1016/j.lrp.2022.102219⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03718522

DOI: 10.1016/j.lrp.2022.102219

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