Entrepreneurial configurations of franchise systems

Nabil Khelil (), Catherine Allix-Desfautaux, Anne-Laure Le Nadant and Fanny Simon-Lee
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Nabil Khelil: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Catherine Allix-Desfautaux: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Fanny Simon-Lee: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: This article aims to identify configurations of franchise systems according to their strategic posture towards entrepreneurial or more conservative orientation and relate them to performance. Using taxonomical analysis, ANOVA, and contingent analysis on a sample of 99 French franchisors, the findings from this study outline the coexistence of four configurational patterns of franchise systems, i.e., the "Pioneers", the "Inventors", the "Developers", and the "Protectors". The knowledge of the uniqueness of each configuration provides both theoretical and managerial insights into the following question: how should franchise systems "fit" their strategic posture with internal (organizational conditions) and external (environmental characteristics) elements to achieve a high level of performance?

Date: 2020
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Published in Recherches en sciences de gestion, 2020, 3 (N° 138), pp.131-156. ⟨10.3917/resg.138.0131⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03737342

DOI: 10.3917/resg.138.0131

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