Is the mission-driven company doomed to be an island in the icy lake of the business world?

La société à mission est-elle condamnée à être un îlot au sein du lac glacé du monde des affaires ?

Nicolas Cuzacq ()
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Nicolas Cuzacq: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Some presentations of the Danone case have pitted a CSR leader against shareholders obsessed with maximising shareholder value. As a result, the company with a mission would be condemned by the cynicism of business practice. The reality is more complex. Moreover, the mission-driven company is presented as a legitimate innovation by some and as a mystification by others. This brings us back to the question of the instrumentalisation of CSR through a logic of fairwashing. The law and legal engineering offer solutions for sanctioning a hiatus within a company with a mission between the virtue displayed and the vice unmasked.

Keywords: mission-driven company; governance; stakeholders theory; shareholders theory; greenwashing; société à mission; gouvernance (search for similar items in EconPapers)
Date: 2022-07-20
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Published in Entreprise & société, 2022, Entreprise & Société, 2022-1 (11), pp.87-96. ⟨10.48611/isbn.978-2-406-13800-6.p.0087⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03745575

DOI: 10.48611/isbn.978-2-406-13800-6.p.0087

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