Genre et Marketing: l'influence des stratégies marketing sur les stéréotypes de genre

Florence Benoît-Moreau and Eva Delacroix
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Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: stéréotypes de genre; Inégalités hommes-femmes; marketing genré (search for similar items in EconPapers)
Date: 2020
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Published in 2020

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03769853

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