University-Business cooperation: an empirical study on stakeholders’ perception in the moroccan context

Coopération entre l'université et l'entreprise: étude empirique sur la perception des parties prenantes dans le contexte marocain

Youssef El Archi and Brahim Benbba ()
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Youssef El Archi: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]
Brahim Benbba: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]

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Abstract: In order to fully understand the contribution of the university to the development of companies, it is necessary to highlight the essential elements to which the two groups are linked. The interest of our paper is to analyze the perception of stakeholders towards university-business cooperation, to know their revelation, their expectations and the obstacles that surround them in the adequacy between training and work insertion conditions. In a first place, our manuscript seeks to present a panoply of theoretical and empirical works conducted by researchers on the perception of stakeholders towards university-enterprise cooperation, in a second place, we highlight the set of investigative tools to which we have mobilized a questionnaire administered online through a convenience sample in order to better examine the determinations of several actors in the Moroccan context. Stakeholders show favorable behavior and perceive universitybusiness cooperation as a boon for the prosperity of these ensembles on several levels.

Keywords: University-Business Cooperation (UBC); stakeholders; perception; performance; Coopération université-entreprise; parties prenantes (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-ara
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Published in Revue Française d'Economie et de Gestion , 2022, 3 (6)

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