L’action de l’entrepreneur africain entre émotions et rationalité: l’apport des neurosciences

Boualem Aliouat (), Siham Elouadoudi and Mohamed Sabri
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Boualem Aliouat: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: The process of supporting African entrepreneurs of conviction or opportunity now requires a more in-depth approach to the processes of entrepreneurial intention and triggering, which seem to be part of contingent and specific rationalities. Certain culturalist works provide interesting avenues for research, but do not determine precisely and systemically what influences African entrepreneurs in their modeling of business opportunities. The analysis of the determinants of entrepreneurial action is based essentially on exclusive or composite models of planned behavior and entrepreneurial event. This research project aims to extend these models to the neuronal approach of entrepreneurship to propose a more ambitious model based on the contributions of neurosciences to a better understanding of the processes of mentalization of opportunities, preferences and social norms in the process of entrepreneurial action in Africa, going beyond traditional models and culturalist approaches alone.

Keywords: entrepreneurship; neuroscience; emotions; rationality; opportunities (search for similar items in EconPapers)
Date: 2022-07-18
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Published in Revue internationale des sciences de l'organisation, 2022, 13, pp.143-169. ⟨10.3917/riso.013.0143⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03774420

DOI: 10.3917/riso.013.0143

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