« Dis Siri, dis Xiao, que faites-vous de mes données personnelles ? » Influence d’un privacy score sur l’intention d’achat d’un objet connecté: le cas des enceintes connectées

David Vidal (), Josselin Masson, Audrey Portes and Anne-Sophie Cases
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David Vidal: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Josselin Masson: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Audrey Portes: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Anne-Sophie Cases: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2022-09-08
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Published in 21ème Colloque du Marketing Digital, Sep 2022, Paris, France

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