The Chinese Wine Industry

Linda Jiao and Shan Ouyang
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Linda Jiao: Larefi - Laboratoire d'analyse et de recherche en économie et finance internationales - UB - Université de Bordeaux

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Abstract: China is an emerging wine market experiencing rapid growth since the beginning of the 2000s. This market is also a market in evolution, in every aspect, from wine production to wine consumption. The cultivation of the vine in China can be traced back to ancient times, when people described their enjoyment of grape wine in poetry. Nowadays, China has come to be the world's second largest winegrower (by vineyard surface area), the sixth biggest wine producer, and the fifth most important wine consumer in terms of volume (OIV 2017). In addition, as we can observe from Fig. 10.1, the gap between wine consumption and production, which is filled by imports, has been expanding since the second half of the 2000s. Imported wine is a growing and developing part of the Chinese wine market, due to the evolving consumption behavior of Chinese wine drinkers. Regarding market size, according to International Wine & Spirits Research (IWSR), China is predicted to become the second largest wine market and the largest non-sparkling wine consumer by 2020. (...)

Keywords: Economics of the Chinese Wine; Industry Economics of New World wines; Regulations in the wine sector; Globalisation and the wine industry; Vertigal integration (search for similar items in EconPapers)
Date: 2019
Note: View the original document on HAL open archive server: https://hal.science/hal-03777240
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Published in Adeline Alonso Ugaglia; Jean-Marie Cardebat; Alessandro Corsi. The Palgrave Handbook of Wine Industry Economics, Palgrave Macmillan, pp.225-247, 2019, 978-3-319-98632-6. ⟨10.1007/978-3-319-98633-3_10⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03777240

DOI: 10.1007/978-3-319-98633-3_10

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