'Becoming mainstream': the professionalization and corporatization of digital nomadism

Jeremy Aroles (), Edward Granter and François-Xavier de Vaujany ()
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Jeremy Aroles: Alliance MBS - Alliance Manchester Business School - University of Manchester [Manchester]
Edward Granter: Birmingham Business School - University of Birmingham [Birmingham]
François-Xavier de Vaujany: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo-Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.

Keywords: digital nomadism; new ways of working; future of work; professionalisation; corporatisation; gig economy; institutionalisation (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (4)

Published in New Technology, Work and Employment, 2020, 35 (1)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03778348

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