El peso del programa informatico-empresarial en el proceso de adopcion de un proyecto CRM: el caso del proyecto Cont@ct en la sociedad Alpha

Bénédicte Grall ()
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Bénédicte Grall: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2019-07
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Published in Eve Chiapello; Patrick Gilbert. Sociologia de las Herramientas de Gestion-Introduccion al analisis social de la instrumentacion de la gestion, Ediciones Universidad Alberto Hurtado, pp.299-311, 2019, 978-956-357-188-2

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