Norms restrictions on building industry: an opportunity for architectural firms to develop more cooperative and innovative strategies

Les contraintes normatives sur le marché du bâtiment: une opportunité d’évolution des agences d’architecture vers des stratégies plus coopératives et innovantes

Thibault Ruat (thibault.ruat@univ-fcomte.fr)
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Thibault Ruat: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Norms are often perceived as business constraints. However, the very essence of norms, defined by French law, is to support general interest as they encourage economic development and innovation from a societal and sustainable development perspective. Under this light, norms can be grasped as strategic opportunities for organizations. This research highlights how architectural firms, faced with the many restrictions in the building environment, can transform what they most often perceive as regulatory constraints into strategic opportunities. Based on a qualitative study within architectural firms, this research shows that the strategic involvement of these organizations in norms management reduces risks associated with deficient mastery of norms and promotes internal innovations. The research also provides avenues for the development of a transversal strategic cooperation network aimed at improving societal performance and norms implementation in building industry.

Keywords: Strategy; Standards; Cooperation; Innovation; Architectural firm; Building industry; Risk; Stratégie; Normes; Coopération; Agence d’architecture; Marché du bâtiment; Risque (search for similar items in EconPapers)
Date: 2022-05-06
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Published in Marché et Organisations, 2022, n° 44 (2), pp.95-116. ⟨10.3917/maorg.044.0095⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03789215

DOI: 10.3917/maorg.044.0095

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