Live shopping: how perceived value influences satisfaction and loyalty

Yacine Ouazzani (), Martina Gallarza, Karine Picot-Coupey () and Isabelle Collin-Lachaud ()
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Yacine Ouazzani: TBS Education, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Martina Gallarza: UV - Universitat de València = University of Valencia
Isabelle Collin-Lachaud: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2022-07
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Published in Recent Advances in Retailing and Consumer Science, Jul 2022, Baveno, Italy

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