¿Puede la ópera sobrevivir a la amenaza del streaming? Un análisis desde el valor percibido

Yacine Ouazzani (), Berta Tubillejas-Andrés and Haydeé Calderón-García
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Yacine Ouazzani: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Berta Tubillejas-Andrés: UV - Universitat de València = University of Valencia
Haydeé Calderón-García: UV - Universitat de València = University of Valencia

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Date: 2022-09-07
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Published in 33 CONGRESO INTERNACIONAL DE MARKETING AEMARK 2022, Sep 2022, Valencia, España

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