How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude

Emna Cherif and Thierry Baccino
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Emna Cherif: IAE - UCA - Institut d'Administration des Entreprises - Clermont-Auvergne - UCA - Université Clermont Auvergne, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2022-09-12
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Published in Journal of Advertising Research, 2022, 62 (3), pp.219-240. ⟨10.2501/JAR-2022-015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03806665

DOI: 10.2501/JAR-2022-015

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