Endossement par les Célébrités en Publicité: Revue de la littérature

Leyla Jaoued-Abassi ()
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Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2005-04-01
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Published in 3ème colloque International de la recherche en Marketing de l’Association Tunisienne de Marketing,, Apr 2005, Tunis, Tunisie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03810618

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