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Impact of Windows Display on Consumer’ Attitudes towards Brands

Leyla Jaoued-Abassi (), Lilia Smaoui and Simon Nieck
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Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Lilia Smaoui: IUT

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Date: 2007-06-29
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Published in Eirass conference, Jun 2007, San-Fransisco, France

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