Impact of Windows Display on Consumer’ Attitudes towards Brands
Leyla Jaoued-Abassi (),
Lilia Smaoui and
Simon Nieck
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Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Lilia Smaoui: IUT
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Date: 2007-06-29
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Published in Eirass conference, Jun 2007, San-Fransisco, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03810643
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