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Les scènes, entre lieux et espaces sociaux: apports des Popular Music Studies en marketing

Renaud Garcia-Bardidia (), Elodie Jarrier () and Boris Collet ()
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Renaud Garcia-Bardidia: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Elodie Jarrier: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Boris Collet: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2022-05-18
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Published in 38ème Congrès International de l’AFM, May 2022, Tunis, Tunisie

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